When it comes to high-performance sports cars, Ariel Motor Company stands out for its dedication to lightweight engineering and exhilarating driving experiences.
Those SCC members who own an Ariel typically have an unwavering passion and enthusiasm for their cars, we take a look at what makes this car company so special.
Founded in Somerset, UK, Ariel Motor has built a name for itself by producing some of the most unique and innovative vehicles on the market.
In this blog, we take a closer look at what makes Ariel Motor such a compelling choice for automotive enthusiasts.
Flagship Models
Ariel Motor’s reputation for excellence largely revolves around two of its flagship models: the Ariel Atom and the Ariel Nomad.
- The Ariel Atom: Known for its raw, track-ready performance, the Atom is one of the lightest and most powerful cars available today. With its open-wheel design, skeletal frame, and minimalist approach, the Atom is engineered to deliver a pure, unfiltered driving experience. Under the hood, the Atom boasts a Honda engine capable of pushing the car from 0 to 60 mph in under 3 seconds, making it one of the fastest accelerating cars in the world.
- The Ariel Nomad: If the Atom is built for the track, the Nomad is its off-road counterpart. Designed for adventurers who want the same level of performance off the beaten path, the Nomad combines rugged durability with Ariel’s signature lightweight build. It is equipped with a long-travel suspension and a reinforced chassis, making it an ideal car for tackling challenging terrains.
Innovation and Engineering
What sets Ariel apart from other car manufacturers is its relentless focus on innovation and engineering excellence.
Ariel Motor prides itself on creating cars that are stripped of unnecessary features, allowing the mechanical performance to take centre stage.
Both the Atom and Nomad benefit from Ariel’s emphasis on lightweight construction. Every element of the design is carefully considered to maximise performance without adding excess weight.
This approach enables Ariel vehicles to deliver incredible speed, agility, and precision on the road or track.
Another hallmark of Ariel’s engineering is their focus on customisation. Each car is essentially bespoke, built to the customer’s exact specifications.
Whether it’s performance tweaks, aesthetic changes, or specific comfort features, Ariel Motor offers a personalised experience, ensuring every vehicle is as unique as its owner.
The Driving Experience
One of the most remarkable things about Ariel Motor is the sheer driving experience. Both the Atom and Nomad are built to offer an unparalleled connection between the driver and the car.
Ariel vehicles are raw, mechanical, and powerful, delivering an experience that many describe as visceral.
- On the Track: The Ariel Atom is a dream for track enthusiasts. With its open cockpit and lightweight frame, drivers feel every turn, acceleration, and braking moment. The Atom’s responsiveness is unmatched, making it a favourite among track day aficionados.
- Off the Road: Meanwhile, the Ariel Nomad is built for adventure. Its robust design allows it to tackle steep inclines, rough terrain, and anything in between, while still delivering the same thrilling driving experience that Ariel is known for.
SCC Private Members who are Ariel owners regularly report the unmatched fun and excitement these cars provide.
Is the future electric?
Ariel Motor’s dedication to performance and innovation continues to evolve. In recent years, the company has hinted at future projects, including a possible electric model.
While details remain under wraps, Ariel’s commitment to pushing the boundaries of engineering suggests that their electric vehicles will be just as impressive as their combustion-engine counterparts.
As the automotive world shifts towards electric powertrains, Ariel is exploring ways to maintain the lightweight, performance-driven ethos of the brand in this new arena.
This transition could mark an exciting new chapter for Ariel Motor, solidifying its place as an innovator in the automotive industry.
Why Choose Ariel Motor?
For automotive enthusiasts who crave a unique and thrilling driving experience, Ariel Motor is a fantastic choice.
Raw connection
Whether you’re drawn to the blistering speed of the Atom or the off-road capability of the Nomad, Ariel’s cars offer something that few others can: an unfiltered, mechanical connection to the road or ground beneath.
Individuality
Ariel’s focus on craftsmanship ensures that each car is built to exacting standards.
Every vehicle is tailored to the buyer’s preferences, providing a level of personalisation that is rare in the automotive world.
Innovation
Additionally, Ariel’s ongoing dedication to innovation means that owners are driving some of the most forward-thinking cars on the market.
Do you own an Ariel?
All Ariel models are qualifying cars, if you’d like to join SCC Private Members, get in touch.
