The Gulf Oil livery – instantly recognisable by its light blue and vivid orange colour scheme – is one of the most famous liveries in motorsport.
How the Gulf Oil Livery became iconic
Since its debut in the 1960s, it has become a symbol of endurance, performance, and style.
From historic wins at Le Mans to appearances in popular culture, the Gulf Oil livery is a lasting icon in the world of racing.
Origins: Gulf Oil and John Wyer Automotive
Gulf Oil’s foray into motorsport sponsorship began in 1967 with its partnership with John Wyer Automotive.
This collaboration saw the Gulf livery adorning the Ford GT40, an exceptional racing machine that quickly made history.
In 1968 and 1969, the Gulf-sponsored GT40 claimed back-to-back victories at the 24 Hours of Le Mans, one of the most challenging races in motorsport.
The dramatic 1969 win, in particular, marked the livery as a symbol of resilience and skill, as the GT40 secured victory by a mere 120 metres.
Who chose the colour combination?
The choice of light blue and orange is as striking as it is memorable.
These colours, chosen by Gulf Oil’s then-Vice President Grady Davis, differentiated the cars on the track, making them easily recognisable and a huge marketing success.
The pairing of pale blue with bold orange created a strong visual brand that would stand the test of time.
Steve McQueen and Le Mans
The Gulf livery reached new heights in the early 1970s, when it featured prominently in the 1971 film Le Mans, starring Steve McQueen.
McQueen’s character drives a Porsche 917K bearing the iconic colours, showcasing Gulf Oil’s branding to a worldwide audience.
This appearance on the silver screen helped cement the Gulf livery in popular culture, elevating its status from a racing symbol to a cultural icon.
Gulf Livery in modern motorsport
Over the years, the Gulf livery has been used across various racing series, from endurance racing to Formula 1.
In 2021, McLaren brought back the livery at the Monaco Grand Prix, sparking excitement and nostalgia among fans.
The updated Gulf livery honoured the classic colours while reminding a new generation of its heritage in racing.
This reappearance demonstrated the brand’s enduring appeal and ability to evolve while retaining its core identity.
Why the Gulf Oil Livery resonates
Part of the Gulf livery’s appeal lies in its association with both technical excellence and nostalgia.
For motorsport fans, the colours evoke memories of a golden era in racing when grit and innovation defined the sport.
Whether on a vintage GT40, a Porsche 917, or a modern Formula 1 car, the Gulf livery continues to signify endurance, precision, and style.
A timeless motorsport symbol
The Gulf Oil livery remains more than just a racing design; it is an emblem of motorsport history, innovation, and style.
From the tracks of Le Mans to the streets of Monaco, the light blue and orange colours continue to captivate and inspire.
As one of the most recognisable liveries in motorsport, Gulf Oil’s colours are a lasting reminder of a legacy built on speed, strategy, and unforgettable moments on the track.
We have had several members in the club over the year with Gulf Oil livery and each is an incredibly special car to behold.
If you’re interested in learning more about becoming a member, contact our team today.
